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Milwaukee, Wi
United States


Haven Expedition

Haven Expedition has one goal; preserve the National Park Service. Our annual Expedition protects America's best idea, so future generations have the opportunity to create memories. Three various Adventures take place at each Park on our cross-nation tour, exposing regular and new visitors alike to all the parks have to offer.

Haven Expedition is dedicated to making memories by preserving possibility, one Expedition at a time.

With each park having its own climate, resources, activities, etc. they demand a voice all their own. The solution was to create an identity that lent itself to being as versatile and unique as the parks they represent. Therefore, I designed a logo that uses orientation and color to represent the main characteristics each individual park has to offer. Additionally, one-of-a-kind patterns are created for the marketing and branding for each specific Haven Expedition.